Previous month:
November 2010
Next month:
January 2011


Smartphone-based customer service in the cloud may be the hottest new technology coming out of the 2011 Consumer Electronics Show, January 6-9 in Las Vegas. With the debut of ChoiceView™ – the first-ever voice and visual Communications-as-a-Service (CaaS) cloud solution for businesses to share visual information during an ordinary phone call with smartphone users – Radish Systems is now revolutionizing technical support, customer service, m-commerce, and information exchange business practices of a variety of industries ranging from consumer electronics and automotive accessories to hospitality and healthcare.


ChoiceView allows callers to talk with a ChoiceView-enabled business while seeing visual information delivered to their smartphone by that business, either from a representative or an interactive voice response (IVR) system. ChoiceView increases comprehension, problem solving, and recall by as much as 50% over just hearing the information and improves the way businesses interact with its customers, field force, and other mobile stakeholders.


Proven Voice and Data Standard. Over 15 years ago, Radish 1.0 developed the original telecommunications technology solution licensed by Microsoft, Rockwell, Intel, and dozens of other original equipment manufacturers (OEMs) which became the defacto industry standard allowing data to be transmitted during an ordinary phone call. Radish’s products were also used by PC makers such as Sony, Hewlett Packard, Acer, and others to enhance technical support. Now Radish 2.0 introduces the ChoiceView CaaS Platform, today’s first integrated voice and data approach poised to transform smart mobile device communications. “The beauty of ChoiceView is that it works with an ordinary phone call.  ChoiceView doesn't disturb the existing voice infrastructure that callers and businesses are accustomed to using in their normal phone transactions," said Richard A. Davis, Chairman and Chief Technical Officer of Radish Systems.


Seeing and Hearing Increases Comprehension.  “Sharing visual information during a voice call greatly enhances learning, understanding, and memory,” said Steven Peskin, MD, MBA, FACP, EVP and Chief Medical Officer of MediMedia, Inc. “With ChoiceView, you achieve communication and learning objectives in less time with greater impact.”


“By enabling callers to see and hear complex information in real time on their mobile devices, businesses create ‘Wow, now I see what you’re talking about!’ moments, thus eliminating the classic frustrations with cumbersome service and technical support that have plagued callers since the invention of the telephone,” said Radish Systems CEO Theresa Szczurek. “ChoiceView goes beyond ‘click to talk’ or ‘live chat’ by adding the most critical dimension – live visual communications during a smartphone call. The result is faster information exchange and increased user comprehension.”


Benefits to Many Industries. With mobile device transactions quickly becoming the communications standard of choice for millions of users, the Radish ChoiceView software, SaaS, and OEM platform is poised for deployment into multiple vertical markets where customer service and technical support are the lifeblood of many businesses. ChoiceView is currently being tested by a number of companies in a variety of industries including healthcare, financial services, travel, insurance, e-commerce and call centers where new standards are being set with 15% and higher reductions in call-handling time. ChoiceView-enabled contact centers also create profit opportunities by enabling customer upselling and improving user satisfaction.


Demos Available at CES. If you are interested in a meeting and demo at CES or at another time to discuss the new ChoiceView solution, please contact Radish Systems at 720-440-7560 or  The ChoiceView App is available now at the Apple App Store .


About Radish Systems

Radish Systems, LLC is improving the way businesses communicate with smart mobile device users through its ChoiceView technology platform, available as a general app on the iPhone and iPod Touch, or private-labeled as a custom application for individual enterprises and services. ChoiceView allows visual information to be shared during a phone call with smart mobile device users and results in faster, more rewarding mobile communications. Use cases include visual response systems, enhanced customer and technical support, and improved information exchange. For more information visit

Media please contact Stephanie Vanderholm, [email protected], 303-883-8832

Theresa M. Szczurek (


Going mobile could be the most significant technology trend your company has ever experienced.  Does your company have a mobile strategy? Have you updated and implemented it? If so, read and learn about gaining further competitive edge.  If not, wake up now or you will be left behind as your stakeholders – customers, partners, employees, and prospects – use mobile as their communications standard of choice.


The mobile communications market has exploded. 

  • Comscore reports that a total of 234 million people age 13 and older in the U.S. used mobile devices in December 2009 with a projected growth rate of 3% year on year.
  • Canalys reports that there were over 166M smartphones shipped worldwide in 2009 and over 143M shipped in 2008, with a year to year growth of 16.2%.
  • A recent Nielson study shows that 28 percent of U.S. wireless subscribers now have smartphones, up from 21 percent in 2009’s fourth quarter. Smartphone adoption is expected to increase even more dramatically in 2011 with over 50% of all U.S. wireless subscribers projected to be using a smartphone by the end of next year.”


Mobile is the Standard.  Mobile device transactions are quickly becoming the communications standard of choiceIncreasingly people are using only mobile devices for their business communications.  Whether they want to receive customer support, access complex information, shop from a catalog of products, or complete financial transactions, users want to do so with a full understanding of their options.  People insist that their mobile device transactions be as quick, efficient, and understandable as doing business in person.


Key Mobile Trends. 

Morgan Stanley reports that:

  • Major technology trends tend to last 10 years.  We have moved from mainframe computing in the 1960’s, mini-computing in the 70’s, personal computing in the 80’s, desktop internet computing in the 90’s, and now to mobile computing in the 2000’s.
  • The number of mobile internet users will be larger than then the number of desktop internet users by end of 2013. 
  • ‘Social media and mobile’ is very rapidly emerging as a game changing communications / commerce platform.
  • Mobile is revolutionizing commerce with constant product improvements, location based services, instant local and online price comparisons, invitation-only time sensitive selective discounts, and immediate gratification with immediate content and digital delivery.
  • Mobile coupons have potential to generate retail store traffic and sales.
  • Branded mobile apps can drive incremental store traffic and purchases.


Mobile Challenges.  And yet with the move to more mobile internet computing, there still are difficulties.  The abandonment rates on mobile shopping as reported by Web Analytics, for example, are as high as 72 percent December 2009 to January 2010, with an average between 50 and 60 percent over the past two years.  What is the real cost to an Internet Retailer for those abandoned contacts?  DoubleClick estimates that shopping cart abandonment results in $4.51 of lost revenue for every $1.00 of revenue made from sales.


Practical Pointers.


  1. Know your market. Make sure you are serving your mobile stakeholders.
  2. Develop and implement a corporate mobile strategy that allows you to serve these mobile stakeholders.
  3. Minimally launch a mobile website.
  4. Consider other ways to support your targeted mobile market such as offering a mobile application and improved mobile communications that allows simultaneous seeing and hearing of information.


Radish Systems Case Study.


Radish Systems is helping businesses communicate more effectively with smart mobile device users.  Our ChoiceView solution overcomes the mobile challenges and allows your business to transform your communications with seamless voice and visual information exchange.  What’s that you ask?  Stay tuned.  Good news is coming soon.


Theresa Szczurek (,,