Join me at this February 12th meeting featuring Heather Lutze, social media expert. The Colorado chapter of the Institute of Management Consultants helps executives and consultants build a successful business through social media marketing.  The Friday, February 12, 2010 breakfast meeting at the Denver Athletic Club, 1325 Glenarm Place, runs from 7-9am and is open to the public. Cost is $25 for members, $30 for guests, and includes a full breakfast.  Walk-ins pay $5 extra.  Register at: 


For more information see:


The Program.  This session entitled, “Your Tweets Hurt My Facebook When I’m LinkedIn:  Optimize Social Media Marketing to Get Consumers to your Website,” will give attendees actionable tactics they can implement immediately to get their website ranked higher in search engine results and dominate the first page of search results.  Participants will learn how to use keywords effectively with Twitter, LinkedIn, YouTube, Facebook, and their own company website to increase your rankings. The audience will gain strategies, tactics, tools and tips to optimize their social media marketing efforts in conjunction with their website. Social media marketing, just like a website, can be so much more than just an online brochure. Optimizing their social media correctly, using free and low-cost tools and Heather’s strategies, website owners can dominate the first page of search engine results. These strategies drive more qualified, buying traffic to their site.


Heather Lutze.   Heather is a nationally recognized Internet marketing speaker, trainer, and consultant in search engine marketing including SEO, Paid Search, and Social Media Marketing Findability. Her speaking engagements are conducted in the same irreverent style of her book The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing published by John Wiley & Sons -- delivering equal parts good information and good entertainment to audiences nationwide. She is a member of the National Speaker’s Association (NSA) and the Meeting Industry Council (MIC). She is a Certified Google AdWords Professional and is a Lead Trainer for the prestigious PPC Summits.  She is also a Senior Editor for the Search Engine Marketing Journal (SEMJ) and has been named monthly columnist for Web Site Magazine doing her Findability Makeovers for web site business owners.  More information at

Institute of Management Consultants is the premier professional association and sole certifying body dedicated to individuals consulting to management. The IMC promotes excellence and ethics in management consulting through certification, education, and professional resources.  The IMC Certified Management Consultant (CMC) designation is awarded to a select group of consultants (only 10,000 worldwide) who have demonstrated that they produce substantive results, adhere to the IMC USA canon of ethics ( , and manage their practices professionally.  Fellows of the Institute of Management Consultants (FIMC) are exceptional CMCs (only 42 in the USA) who have made exemplary contributions to the consulting profession, their communities, and the Institute. Visit .  The IMC Colorado chapter meets the 2nd Friday of most months for breakfast, networking, an educational program, and peer support at the Denver Athletic Club at 1325 Glenarm Place.  


Theresa M. Szczurek ( and



Thanks so much for the opportunity to speak Teresa. We are going to have fun and take home some great "findability" tips they can put to work right away. Looking forward to meeting your group.

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