When will things be back to normal? This economy may be the new normal! Over the next few blogs, I will share strategies, organized around the “Ps” of Marketing, for creating the recovery.
1. Continue to Learn and Evolve (People). The famous book by Napoleon Hill encourages us to “Think and Grow Rich.” Expand that to “Learn and Grow Rich.” Whoever learns the fastest and the most, wins! One of the best places for me to stretch my mind was at the recent Defrag 2009 in Denver, CO. There were concepts, conversations, and exhibitors demonstrating the next wave of innovations that leverage the "social" aspect of software. Eric Norlin, one of three organizers which include Venture Capitalist Brad Feld, shared, “This conference brings together fragments of work in social media (scaleable publishing techniques that allow the creation and exchange of user-generated content), business intelligence (practices to support decision making such as analytics and dashboards), semantic web (finding the meaning of web information), and Enterprise 2.0 (social software for the enterprise).” Practical Pointers: Mark you calendars now for Defrag 2010 (www.defragcon.com) and start following the twitter feed at @defrag Make sure you have a twitter account and send at least one tweet per day.
Tune in shortly for the next product strategy to help you creat the next big thing.
Theresa M. Szczurek (www.TMSworld.com and www.PursuitofPassionatePurpose.com)