3RD MARKETING STRATEGY TO LEVERAGE SOCIAL MEDIA -- 3. TUNE INTO THE BACK CHANNEL
5th MARKETING STRATEGY TO LEVERAGE SOCIAL MEDIA -- 5. CREATE A WORLD WIDE RAVE

4th MARKETING STRATEGY TO LEVERAGE SOCIAL MEDIA -- 4. AUGMENT MARKET RESEARCH

Here is the fourth of a series of social media strategies, organized around the P's of Marketing, to fuel this economic recovery.

 

4. Augment Market Research to Hear Directly (People).  How can you quickly and inexpensively use social media to get to know your market?  Citrix, for example whose representative spoke at the recent Defrag 2009 conference, put a new product idea out in its Blog.  It quickly received 500,000 views and 200 comments saying “Yes, we need this.”  Dell uses www.IdeaStorm.com to allow their community to view, post, vote, and see.  Do an online survey.  Expand from only using traditional search engines to also search Twitter and other real-time streams. 

 

Practical Pointers:  Modify your market research techniques—put a question out via social media, let the market provide immediate feedback. 

 

Theresa M. Szczurek (www.TMSworld.com and www.PursuitofPassionatePurpose.com)

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