2ND MARKETING STRATEGY THAT LEVERAGES SOCIAL MEDIA FOR RECOVERY -- 2. NEXT BIG THING
4th MARKETING STRATEGY TO LEVERAGE SOCIAL MEDIA -- 4. AUGMENT MARKET RESEARCH

3RD MARKETING STRATEGY TO LEVERAGE SOCIAL MEDIA -- 3. TUNE INTO THE BACK CHANNEL

Here is the 3rd of many social media strategies, organized around the “Ps” of Marketing, for creating the economic recovery.

 

3. Tune into the Back-Channel (Placement).  The Defrag (www.defragcon.com) audience remained plugged into PCs and Smartphones during presentations.  They multiplexed constantly by listening to the speaker on stage, viewing the projected slides, taking notes, responding to emails, browsing the web, doing other work, AND participating in a live stream of twitter comments about the presentation itself.  In following the addicting stream of #defragcon tagged tweets in real-time, the audience got to know the other conference participants’ opinions. With this social media tool, a diverse set of audience inputs was shared in the back-channel nearly simultaneously with the presenters’ message. However, it is difficult for the presenter to track the live stream of feedback AND continue speaking.  The back-channel exists for all kinds of businesses, not only at conferences.

 

Practical Pointers:  Tap into your target market’s back-channel and effectively use this information. What alternative new media channels can you access to place you closer to your audience?

 

Theresa M. Szczurek (www.TMSworld.com and www.PursuitofPassionatePurpose.com)

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