Here is the second of the strategies, organized around the “Ps” of Marketing, for creating the recovery.
2. Find the Next Big Thing (Product). Andy Kessler, New York Times best selling author, keynoted the Defrag 2009 conference (www.defragcon.com) and explored how to find the next big thing that creates wealth. The key is to increase productivity—get more output with fewer resources. He fragments people into creators and servers. The goal is to increase the number of creators and decrease the number of servers. Automation technology is an important means to eliminate server jobs. Using derogatory terms for servers such as sloppers, super sloppers, sponges, slimers, and thieves, Kessler suggests that many servers will become unemployed unless they are retrained to hold more productive jobs.
Practical Pointers: Explore how your products and services improve productivity. How can you create the next big thing? What automation can you introduce to improve your firm’s efficiency?