ARTS AS ENTREPRENEURSHIP
HARNESSING PASSION FOR A NEW ENERGY ECONOMY

HOW TO BUILD SUCCESSFUL ENTERPRISES

Recently, I attended a Growth Summit sponsored by Gazelles, Inc., an association that helps leaders and companies grow.  Wow, the speakers were outstanding including Marcus Buckingham (First, Break All the Rules), Verne Harnish (Mastering the Rockerfeller Habits and CEO of Gazelles), Gary Hoover (Hoover’s Vision:  Original Thinking for Business Success), and many others.  So impressed was I with the impact this work can have on business success that I have expanded my consulting and speaking practice to become affiliated as an official Gazelles Business Coaching Partner, helping growth companies and leaders produce extraordinary results (http://www.gazelles.com/executive_coaching.html#smartgrowth).

Gary Hoover, founder of www.hoovers.com the largest internet-based provider of information about companies, shared “Eight Keys to Building Successful Enterprises.”   Here are a few of Hoover’s insights.  The best organizations all have a:

• SENSE OF CURIOSITY.  “Entrepreneurs need to look 10 to 20 years in the future. What will people be buying?  The basic rule of discovery is to look at things differently.  Things are not where you expect to find them.  A lot of discovery relates to serendipity. Go to trade shows inside and outside your industry.”

• CLEAR, CONSISTENT, AND UNIQUE PURPOSE.  “More enterprises have failed because they have changed their purpose.  Great enterprises do one thing over and over and over again. Don’t forget to communicate your purpose—use short sentences. Enterprises have a personality—figure out what you are great at.”

• PASSION. “Find what you love to do and then determine how to use this passion.”

In summary, be curious and find your passion, align it with a clear purpose, and persistently pursue it. Successful enterprises put “Pursuit of Passionate Purpose” principles to work (www.PursuitofPassionatePurpose.com).

By Theresa M. Szczurek (www.TMSworld.com)

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